Amgueddfa Cymru - National Museum Wales

Engage with Priority Audiences

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We will reach out and engage with defined priority audiences bringing a focus to our learning and outreach work across Wales and beyond.

We plan to complete the following strategic initiatives:

  • Begin delivering the Activity Plan for the St Fagan’s Project, working participatively with target audiences and partners (year 1 – year 2).
  • Progress the Paul Hamlyn Foundation ‘Our Museum’ initiative by working with partners in the third sector to develop volunteer opportunities matched to the needs of audiences (year 1 – year 2).
  • Explore the potential use of booking system for other functions (year 1).
  • Develop focus on Communities First areas/ Partnerships, children and young people (including/especially those living in poverty), Welsh learners, families, young people and tourists (year 1 – year 3).
  • Continue to deliver against the Audience Development Action plans for each museum and review and revise plans (year 1- year 2).
  • Review organization-wide learning strategy, via consultation, to increase engagement with priority audiences particularly engaging with disadvantaged communities (year 1).
  • Implement the Amgueddfa Cymru Child Poverty Strategy (year 1 – year 2).

Vision Priority Areas – 3 – Finding paths to make sense of the world / 4 – Learning through Sharing

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