You are here:  > 

exciting developments afoot...

Amgueddfa Cymru website homepgae
Audience first, or institution first? What really inspires our website visitors to explore further?
Dave working on the soundtrack to Under Milk Wood for the Peter Blake exhibition
Dave, our developer works on our in-gallery interactive soundtrack to Under Milk Wood for the Peter Blake exhibition, 2013.
new mugs
First things first... the digital team prepares itself for a very busy year...

After much discussion and background work, the digital team at Amguefdda Cymru today began on the exciting path of redesigning its website.

As well as being timely (it’s been almost 5 years since our last design iteration *gasp*), there are a number of important factors driving this project, including an ambitious digital strategy to help deliver the redevelopment of St. Fagans National History Museum, as well as a comprehensive review of our institutional structure as a result of the Museums Change Programme.

Areas for development in this project will include providing greater access to online collections, increasing digital participation and also integrating today's social networking activities to encourage participation and sharing.

With these drivers in mind, we’ve been busy beavering away in the background over the last few months, researching audiences, analysing metrics, workshoping stakeholders and talking to our users. Why? Quite simply, we want this project to be as ‘evidence led’ as possible - let’s act on what our users tell us, from how they get to our website, to what they do when they get there.

time to put the user at the centre

From all this background research, we have developed a specific list of objectives that our new redesigned website will seek to provide. In summary these are;

  • Reflect first and foremost, the needs and interests of our users
  • Be focused on individual museum sites and our knowledge, not our corporate brand
  • Remove barriers to our information, including language and structure
  • Present a clear and logical navigational structure
  • Remove redundant sections and pages
  • Present a simple, clean design
  • Ensure that there are no dead ends for users - always offer an alternative if no exact content matches their search
  • provide fresh and routinely updated material

We are now in a position to take stock of our whole online offer: microsites, domains, social media connections, visiting pages, collections pages, even our in-gallery interfaces, while at the same time rethinking our traditional ‘institutional’ view of what we present online.

Most of you in Museum digital circles will know just how easy it is for websites to evolve through a reflection of internal structures. This is our chance to turn that thinking around and apply fresh perspectives, new ideas and modern technology to a website that really works for those visiting our websites - all based on evidence driven research, of course...

Timescale for all this? 8 months, so check back for updates to how this journey unfolds…

Leave a comment


  • National Museum Cardiff

    National Museum Cardiff

    Discover art, natural history and geology. With a busy programme of exhibitions and events, we have something to amaze everyone, whatever your interest – and admission is free!

  • St Fagans National History Museum

    St Fagans

    St Fagans is one of Europe's foremost open-air museums and Wales's most popular heritage attraction.

  • Big Pit National Coal Museum

    Big Pit

    Big Pit is a real coal mine and one of Britain's leading mining museums. With facilities to educate and entertain all ages, Big Pit is an exciting and informative day out.

  • National Wool Museum

    National Wool Museum

    Located in the historic former Cambrian Mills, the Museum is a special place with a spellbinding story to tell.

  • National Roman Legion Museum

    National Roman Legion Museum

    In AD 75, the Romans built a fortress at Caerleon that would guard the region for over 200 years. Today at the National Roman Legion Museum you can learn what made the Romans a formidable force and how life wouldn't be the same without them.

  • National Slate Museum

    National Slate Museum

    The National Slate Museum offers a day full of enjoyment and education in a dramatically beautiful landscape on the shores of Llyn Padarn.

  • National Waterfront Museum

    National Waterfront Museum

    The National Waterfront Museum at Swansea tells the story of industry and innovation in Wales, now and over the last 300 years.

  • Rhagor: Explore our collections

    Rhagor (Welsh for ‘more’) offers unprecedented access to the amazing stories that lie behind our collections.