How more sales can mean less revenue
And they're here: for the first time, we have figures for a year of e-book sales, supplied directly by publishers. It's still far from the whole picture, as not all e-book figures are available. But we now have a much better idea of what the book-buying landscape looks like in the UK.
The figure that stands out is that e-book sales are now up to 13%-14% of all book sales. However, as their prices are cheaper, that's only 6%-7% of revenue. Print book sales are down again, by 3.4% on 2011, as are average prices.
The e-book market is still dominated by fiction, and those e-book figures track the print figures. That is, if a book sells well in print, it also does well in e-book. The stand-out example is a particularly, shall we say, shady trilogy, whose e-book sales are about 36% of the print sales. Could the success of the e-book version of these titles lie, I wonder, in the fact that no-one can see what you're reading on your Kindle...?
So, it's mixed news: more books were bought in 2012, but because more of them were e-books, publishers made less money. Good news for reading, less so for publishing.
Meanwhile, here at Amgueddfa Cymru our journey into 'e' continues...
With thanks to The Bookseller for the sales figures.