The web 2.0 workshop yesterday allowed us to see how some of the world's leading institutions are connecting to social networks to gain new audiences.
Jeff Gates from the Smithsonian explained how they had assembled a blog team, and developed an online identity (Eye Level) that has gained popularity. I was quite suprised at the workflow involved with posting a blog - but happy to see that even a heavliy moderated blog can be successful.
Shelley Bernstein and Nicole Caruth from Brooklyn Museum showed some very interesting uses of social networking sites like Flickr. I was particularly impressed with their 'Graffiti Mural' project where people leave tags or comments on the wall, and track the progress of the wall on Flickr - check it out here. You can even upload pictures of exhisting Graffiti. They are really blurring the line between visitors that are physical and virtual - I look forward to visiting them in NYC.
Finally there was an enjoyable presentation by Mike Ellis from the Science Museum (UK). Out of the many valid comments Mike made (ranging from bureaucratic to technical), the point of 'start doing' was the main message that came through.