A 13th Century guide to the heavens
Ioannis de Sacro Bosco [c. 1195 –c. 1256] was a scholar, monk and astronomer [probably English] who taught at the University in Paris. In around 1230 he wrote this authoritative medieval astronomy text Tractatus de Sphaera [On the Sphere of the World]. It gives a readable account of the Ptolemaic universe[the universe according to the Hellenistic astronomer Claudius Ptolemaeus in the 2ndcentury AD] that went on to become required reading by students in all Western European universities for the next four centuries. Though principally about the heavens it contains a clear description of the earth as a sphere and its popularity shows the nineteenth-century opinion that medieval scholars after this date thought the Earth was flat as a fabrication [Wikipedia].
This copy [photographed here] is dated 1577 and forms part of our Vaynor Collection; this consists of a number of 16th and 17th century astronomical works, including several of the writings of Galileo. The collection was formed and donated by John Herbert James of Vaynor [which is just north of Merthyr Tydfil].
The condition of this book is excellent; the paper is bright and unmarked, robust to the touch and all the little volvelles [rotating paper wheel charts] still work perfectly.
It is bound in pure white vellum [calf skin] as are the majority of the Vaynor astronomical books which I always think gives them a very "celestial" look.
A recent purchase and what a cracker! This manuscript diary is titled Tour of Wales and the Marches beginning on 22 August 1827 and consists of 55 pages of exquisite handwriting and ink sketches presumably by Eliza Rand. We say presumably as she hasn’t acknowledged herself as the author but as one of the only two females on the tour, she mentions her sister Georgiana on p. 32, so it’s a simple enough process of elimination. The account of the tour includes several pen and ink drawings, including a view of the Havod Arms, a harper at Abergele and Beddgelert church. However, of most interest is a drawing of their guide at Cadair Idris, Richard Pugh, posing in front of his cottage, with staff in hand, wearing a goatskin 'mountain dress' and sporting a headress of goat's skull and horns! This was the traditional costume of the Welsh guides [believe it or not] but depictions of it are very rare indeed.
We hold a good selection of 18thand 19th century tours of Wales as they are an invaluable resource of historical information. Many of them are filled with comments and anecdotes on everyday subjects such as chosen routes; care and maintenance of coach and horses, conditions of roads, personalities met en route, quality of inns, descriptions of architecture and [of course!] the weather. For example, this particular diary ends with a summary of the places visited, the number of horses used and the number of turnpikes.
How more sales can mean less revenue
And they're here: for the first time, we have figures for a year of e-book sales, supplied directly by publishers. It's still far from the whole picture, as not all e-book figures are available. But we now have a much better idea of what the book-buying landscape looks like in the UK.
The figure that stands out is that e-book sales are now up to 13%-14% of all book sales. However, as their prices are cheaper, that's only 6%-7% of revenue. Print book sales are down again, by 3.4% on 2011, as are average prices.
The e-book market is still dominated by fiction, and those e-book figures track the print figures. That is, if a book sells well in print, it also does well in e-book. The stand-out example is a particularly, shall we say, shady trilogy, whose e-book sales are about 36% of the print sales. Could the success of the e-book version of these titles lie, I wonder, in the fact that no-one can see what you're reading on your Kindle...?
So, it's mixed news: more books were bought in 2012, but because more of them were e-books, publishers made less money. Good news for reading, less so for publishing.
Meanwhile, here at Amgueddfa Cymru our journey into 'e' continues...
With thanks to The Bookseller for the sales figures.
Lots of talk, for some very small numbers
Ok, so we had the iPad moment. What’s changed? Lots. The iPad itself was, in truth, disappointing for publishers. Beautiful, sure, but not very helpful. It wasn’t multifunctional and it wasn’t backward compatable with much stuff either (I can’t be the only person still using OS 10.4?) But, like Apple’s previous offers, it was a gamechanger. It established the tablet as a device, despite many people, myself included, wondering if anyone really wanted Job's 'third device'. Apple then let other manufacturers come up with their own versions, the best of which is probably Samsung’s Galaxy, and quietly went home to improve their own model. Having established the tablet, and just in time to catch the secondary wave of adopters, out comes iPad 2. With improved functionality and more features (camera – two, actually), it still passes itself off as the most desirable tablet, even if it’s not necessarily the best. With iPad 2 and the iPhone, Apple has now firmly entered the mainstream consumer market. In losing the geek factor, what has it gained? Well, turnover, and profit, obviously. While Apple’s top-quality combined hardware/software model of Macs retains its market-leading position in the creative industries, the iPods, Ipads and iPhones are now thoroughly high-street, even with their top-end price tags.
However, part of this trajectory has been the strategic downplaying of the iPad’s e-reader function, which is what publishers were most excited about. Instead, the iPad focuses on portable, sleek, seamless acces to the web and email – truly, a big iPhone, but also ready and waiting for Web 3.0.
In terms of e-readers the iPad moment just didn’t happen. This has left Amazon’s Kindle as market leader, even though it only reads Amazon’s own e-book file format (although there are rumours Amazon will soon be allowing US publishers to submit e-books in the industry-standard e-Pub format). Amazon introduced the Kindle in 2007, by 2010 in the US Amazon were selling more Kindle books than hardbacks; today Amazon sells more Kindle books than hardback and paperback put together. At the moment it’s selling 105 Kindle books for every 100 print books, and three times more Kindle books than this time last year. In the UK, where the Kindle store has only been open a year or so, Amazon are selling twice as many Kindle books as hardbacks.
What can we learn from this? Remember, the Amazon figures only apply to their own sales, of Kindle books, which can only currently be read on a Kindle device. What’s happening across the rest of the bookselling industry? The true picture for the UK is that sales of e-books are currently 2.5% of all book purchases; interestingly, they peaked at 3% over Christmas (did you get an e-book in your stocking?!) Adult fiction is still the most popular category, at 5.4% of all purchases; men and women are buying e-books equally, and the age group 55-64 makes up over a quarter of e-book buyers.
This 2.5% seems like a tiny figure for us all to be worrying so much about, especially as the value of the sales is low – about 1.6%. I still can't wait to have a go though.
Discovered in Time, at Hay
Finally, only a year or so later, we launch fab new archaeology book Discovered in Time. We had a lovely event on the Hay Festival programme - pretty small in scale, but all the more enjoyable for it.
I knew the author, Mark Redknap, was a bit nervous and I felt suitably guilty. But I also knew he'd be great. He's articulate, knowledgeable, engaging and can throw in a soupcon of humour - ideal speaker material.
We'd pitched the event as a discussion on issues like who are we (museums) to decide what's 'treasure', or are we the natural authors of the national 'story', or de we hand over the 'voice' to communities (yes we do), and how do we relate to amateur archaeologists - all stuff I think is fascinating. Mark talked about those issues and illustrated them with some gems of stories related to various objects featured in the book. However the audience were also clearly drawn by the archaeology, and wanted some good old-fashioned archaeologists 'in the field' stories.
BBC journalist Sian Lloyd was our host for the event and she brought a fresh face and a sound journalistic approach, keeping the whole event expertly on track. The Q&A at the end included questions ranging from 'what was your Howard Carter moment?', which Mark gently explained can happen many times either with discovering a new find or with a new discovery about an old find, as we keep studying the collections and applying new technology, to the role of science in archaeology - see point about new technology. (And, is archaeology itself a science? Hmmm...).
I was really pleased that the audience comprised a healthy mixture of men and women, and all ages. What they had in common was that enduring fascination, which perhaps we all have, with the light objects that survive from antiquity can shed on our shared human past. And that, I hope, is just what our new book conveys.
And as if by magic - it's still not here.
Well, the iPad now has a release date for the US - early April, not mid-March as first expected. It will probably arrive in the UK late April. In the meantime we seem to have exhausted ourselves trying to decide whether or not it's a good thing - let alone a necessary thing. But then not being needed didn't make the iPod or iPhone any less desirable.
Apple's marketing for the iPad has taken a turn for the interesting, as their key words are "revolutionary" - possibly true - and "magical" - what?! Of course it's slick, sexy, a thing of beauty; there might well be something revolutionary about it; but - magical? Now using that concept to describe a piece of digital equipment, that's revolutionary! It's a piece of kit that lets us use our email and the web, look at our pics and videos and play with all our digital toys (150,000 of them apparently). Eventually we'll be able to use it to read e-books.
Previously Apple were promoting the iPad's similarity with the iPhone in terms of functionality, so that we'd all feel at home right away. Now, however, the iPad is revolutionary, magical and value for money. It sounds as though somewhere in the flurry of attention since its announcement, Apple have abandoned the "third category" concept that so many people questionned, and instead are positioning the iPad as a gem of a product, something lovely and affordable and just so much fun. A must-have accessory, perhaps. In which case, where does that leave the e-reading function? It was never primarily an e-book reader, more for all-round media consumption, but publishers were desperately looking forward to the healthy, straightforward supply deal offered by Apple, and any further delay in launching iBook in the UK is surely going to be a major cause for concern.
Publishers are happy to have a bite
Macmillan have now ended their stand-off with Amazon, and come to an agreement over the terms of sale of their ebooks. When Macmillan initially demanded new terms, all their books became unavailable on Amazon.
Now, even Rupert Murdoch says that Amazon's terms "devalues books", and he looks like renegotiating HarperCollins terms.
The problem is Amazon's selling model, in which they act as a straightforward reseller. They can sell the ebooks at any price they choose, even lossleading on some if they want to. Apple, on the other hand, have taken a completely different model with US publishers, who are welcoming it with open arms. Apple will be buying ebooks from publishers at a price set by the publishers, with Apple effectively taking a commission.
There's still no indication that Apple has started negotiating with UK publishers, so when the first iPads ship to the UK at the end of March ebooks might not be available through iBooks. If not, however, it won't be trhough lack of enthusiasm on the part of publishers. This is one American trend I don't think we'll mind following.
Apple not so shiny
How disappointing to find out that, in one aspect, Apple are no different from Amazon. At the moment, no books are available for iBook in the UK. It seems Apple are just as behind as Amazon in negotiating publishing rights for the UK territory.
Disappointing, but understandable I guess. They're both American companies, based in the USA so it makes sense that they sort their domestic market out first. Also, as I've commented before, the iBook isn't being promoted as the iPad's primary feature anyway. It's just that, for some of us, that was what we've been waiting for! There's no way ereading will move towards the mainstream until we have a decent colour multi-touchscreen, multifunctionality and an intuitive UI. At the moment the devices on the market work for fiction (no images, minimum functionality needed) and the academic market (especially with the specialist Kindle Tablet for students). I'm looking forward to being able to browse my reading material in the way we now 'browse' the web.
It's i-read, not e-read
As predicted, Apple have launched their new product, what we were expecting to be their version of an ereader, with suggestions for names like 'Tablet' and 'iSlate'. In fact, the iPad isn't even marketed as an ereader but as a tool for engaging with media all-round. Jobs describes it as a "third category", and the promotional video highlights three aspects to the iPad experience:
- a web browser
- and lastly an ereader, featuring, inevitably, iBook.
Hachette, HarperCollins, Macmillan, Penguin and S&S have signed on provide content through iBook. Apple has offered a more attractive deal than Amazon by agreeing to link the ebook price to the print price. They'll split the sale 30/70. Initially publishers will still earn less from the iPad, but the agreement gives longer-term control and helps still fears that Amazon are driving prices even lower over time - and gives publishers some leverage.
Of course there are other features, and the larger touchscreen makes this a much better tool for enjoying your images in iPhoto and the most feasible device yet for downloading and watching films.
Perhaps one reason why Apple avoided positioning the iPad directly into the ereader market is the size. Although the 25cm multitouch colour screen is clearly easier to read from, ereaders have so far been promoted for their convenience, which includes being highly portable - more so than a pile of books. The iPad is nearer the size of a netbook, although at 1.25cm much slimmer (and prettier!). Another reason will be the price: although initial guesses at the cost were around 1,000$, at 499$ for the basic model the iPad is still a wee bit pricier than other ereaders, and the 3G 64GB model will be 849$.
Industry comments so far have questioned whether consumers actually want a "third category" device, especially at those prices. Publishers, however, seem to breathing a sigh of relief: at last, an attractive device and a publishing model that protects our profits. And as Jobs says, the 75m people who've bought iPods and iPhones already know how to use an iPad. The questions are, can they afford to, and do they want to?